PARSED CONTENT

The site states the following, "A long established provider of high quality jewellery on the Bellarine Peninsula." I noticed that the web site also said " Unique jewellery collections are sourced from around the world ensuring our jewellery remains diverse and of a high quality." They also stated " We have earned our reputation in the industry for trustworthy service, quality craftsmanship and attention to detail. Each piece purchased from our store comes beautifully boxed and gift wrapped." The meta header had Ian Pattison Jewellers as the first keyword. This keyword was followed by jewellery, craftsmanship, and ring which isn't as important as Ian Pattison Jewellers. The other words the site uses is necklace. earing is also included and will not be viewed by search crawlers.